My email marketing program has standard wording for when I first start writing an email to my list:
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Hi
Thanks for being a loyal email subscriber. We appreciate hearing from you. Let us know if you ever have any questions.
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Could you get any more impersonal than that?
And another question:
Does anyone actually believe that the sender is mailing out a unique, individual message to them?
Things have changed a lot online over the years.
In the past, the little “first name” thing might have worked.
“Oh look, he/she’s emailing me personally!”
And another trick that used to work (and probably still does, unfortunately) – email marketers using subject lines like “Re: that thing we talked about yesterday”, or “Re: tomorrow”.
“Re:”s suck!
They might get the person to open that email, but they’re going to quickly know that it was all a ruse and there’s a snowball’s chance in Hell that they actually become a client or customer after that.
There’s also the false scarcity one, where someone is selling a digital product but announces that there are “only 10 left!” as if it’s a physical product sitting in their warehouse (ha!)
And finally, another one that stands out is the magical shopping cart that re-opens the day after it closed, because of “unprecedented demand” (as if they hadn’t planned to do that in advance).
Going forward, I strongly believe that a fewer number of folks will be fooled by lame tricks like this and will demand more in the online space.
You may say I’m a dreamer, but I’m not the only one …
Anywhoo, one place where we’re keeping it real is in my Coaching Jungle Mastermind.
Members get honest, no-fluff feedback from myself and the others in the group as they grow their coaching business.
More details here:
