A brand new episode of “Natural Born Coaches” was just released, and I have Jody Milward on the show to share how to improve your results with Facebook ads.
Jody’s an interesting guest, having a career as a private investigator before her life as a Facebook freelancer, then as an in-house ad strategist, and then founding her own Facebook advertising agency called “Social Charlie”.
In this episode you’ll hear:
- How Facebook advertising has changed over the past three years (and why you need to also)
- Why you need to use retargeting on Facebook in a big way – before the potential loss of pixel tracking
- The reasons that investing in Facebook ads isn’t a game of Instant ROI
- The way that ads can reveal what’s broken in your sales process or funnel
- Jody’s thoughts on “ad trolls” and the opportunity they can give you and your business
Here’s the link to listen to it: