A stat that blows my mind is that just 4% of people who buy online programs actually finish them.
That means that 96% allow them to sit on their virtual shelf collecting virtual dust, even though they paid good money for them.
I’m not sure how accurate this stat is – personally I thought it would have been a little higher, but I can’t say that I’m surprised that few people actually finish their online programs.
So how do we explain the measly completion rate?
One reason is there are a lot of “hyper-buyers” out there who love to whip out their credit cards and buy something. It gives them a rush, a hit of dopamine that then wears off (until they find where to get the next hit).
But I think the biggest reason has to do with the DIY nature of online programs. People consume the content, but don’t get anything in way of support as they’re going through it. So they get stuck, frustrated, and finally say “To heck with this”.
They don’t have anybody holding their hand (figuratively speaking).
I just announced the launch of my “Daily Email System” program, and I decided to do something to help fix that darn 4% problem:
Anyone who buys the program before the official launch date of October 22nd will get some cool early bird bonuses, one of which is email coaching from me where I’ll sign up for your email list, read your emails and shoot back any suggestions or advice that I have for you.
I’ve already been doing this for the people who bought the early bird this week, and I’ve been told by them that it’s really helping them with their emails.
So think of me as your Beatle – I want to hold your hand and make sure you have success with your daily emails (I’m not aware of anyone else out there doing this kind of email coaching, but I could be wrong).
Those who jump in during the early bird will get some other bonuses, including 50% off the regular price of the program … but it’s the email coaching that really separates this from other programs out there.
The bonuses are gone at midnight on October 21st.
To see all of the juicy details:
