I rewrote Ernest Shackleton’s ad

by | Jun 9, 2021 | Blog

An ad that explorer Ernest Shackleton placed in the newspaper when he was looking for men to join his team for his expedition to The Antarctic:


“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.”


By putting it all out there, Ernie could be sure that those who replied were tough buggers who wouldn’t cry and want to turn around at the first sign of a snowflake.

Those men knew the risks going in, so they were better prepared mentally when the inevitable challenges hit.

I’ve just opened up some 1:1 spots for coaches who want my help getting more clients into their businesses, and I’ve re-written Shackleton’s ad for it:

“Coaches wanted for a crazy business-building journey. Your guide is expensive. This will take lots of work and there will be inevitable ups and downs. More coaching clients and a stronger business in the event of success …”

If you’d like to join me in working directly together for the next 12 weeks, book a call so we can talk about it here:


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