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How to stand out in a saturated coaching market

by | Apr 25, 2026 | Blog

How can you stand out when there are so many coaches?

My usual answer involves niching, relationships, and content – and it’s still true.

But here’s another angle:

Give your clients access to tools that most coaches don’t have.

That’s what Red Team Coaching does.

It’s a methodology rooted in military decision-making and cognitive science – and it’s not something your average coach is walking around with in their toolkit.

Bryce Hoffman is running a free 90-minute Boot Camp on Monday where you’ll learn two of these tools and understand exactly how to use them in coaching sessions.

This is also the gateway to full Red Team Coach Certification if you want to go deeper after the Boot Camp.

It’s normally $199, but it’s free for my community. Register here:

www.naturalborncoaches.com/redteamcoaching

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