Full disclosure: I haven’t gotten into the Marie Kondo craze.

If I’m going to take time to unwind and watch Netflix after a long day, it won’t be with a show about tidying my closets.

But when I look at my business and what I’ve been doing lately, I see that maybe some of that Kondomania has rubbed off on me …

For example, after 10 years on Twitter my timeline was becoming a jumbled mess, so I trimmed down who I was following to just a handful.

I also decided to kill my Instagram account, since I’m not an Instagram guy and updating it was a pain (even though I didn’t post often on there).

And I responded to about 15 proposals of various kinds sitting in my email inbox, telling those people “thanks, but no thanks”.

These simple actions made me feel like 50 pounds was instantly taken off my shoulders.

The challenge with running an online business is there are so many BSOs (bright shiny objects) floating around and tempting us to grab them every single day.

You have people telling you that you have to do this, your business will fail if you don’t do that, and you better jump on the next big thing because you might miss the boat and regret it for the rest of your life.

I like to remind myself of a lesson from Steve Jobs:

When Jobs returned to Apple for his second stint, he saw that the company’s offerings had become a bloated mess with hundreds of products out in the marketplace.

He decided to haul out the knife and trim it down to just four products. He ditched all of the others and chose to focus on the quality of the four that remained.

We all know how that worked out for Apple …

Have a look at what you’re doing in your business, and ruthlessly cut out anything that you don’t need.

Speaking of essential stuff, inside my “10 Clients In 90 Days” program I only include the things that coaches need to get more clients (no fluff or filler in there).

For a nice and tidy way to get more coaching clients, scoot over here:


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