A past client recently asked me a question about guesting on podcasts:
“I have a question for you: What’s your personal protocol on being interviewed for podcasts? Up until now I’ve been saying ‘yes’ to everyone. Now I’m being interviewed 2 or 3 times a week. Do you ask for a certain minimum audience, or do you get paid, or do you just do them all for publicity?”
The “Cliff’s Notes” version of my answer? I’ll accept invitations on almost any podcast … unless it’s so far out of my wheelhouse that it doesn’t make sense.
That means if it’s a podcast for fans of the television show “Glee”, then it’s a no – but anything related to coaching, business, personal development or self-help and I’m in.
A quick story that illustrates why you shouldn’t be too picky when it comes to which podcasts to appear on:
About five years ago I was invited onto a podcast for freelancers.
Although I’ve hired freelancers and am familiar with the world, it’s not really my thing.
But I liked the host, and figured that since coaches can benefit from hiring freelancers I’d do it.
Flash forward a year or so after I appeared on that show, and I got a new client.
In our first call, I asked him “So how did you hear about me?” (always a good question to ask people!)
He replied that he came across my interview on that podcast for freelancers, liked what he heard, and decided to check me out further – which led to us working together.
My point is you shouldn’t be too stringent with your podcast guesting criteria (with niche, length of time it’s been on the air, or its download numbers).
You never know who might be listening in …
If you’d like to learn my secrets to getting booked on 50 to 100 podcasts a year without spending a penny, I’m sharing how I do it in the August issue of the Secret Coach Club hard copy newsletter.
These strategies are easy to put into action and you can start minutes after you finish reading about them.
The deadline to get it is Friday, July 31st at midnight (EST), and you can do so here:
