I just started watching “The Umbrella Academy” on Netflix.
Although it’s about a group of superheroes, and I’m usually into that type of stuff, the trailer didn’t grab me at first.
So I held off and watched something else.
But over the last few weeks Netflix has been beating me over the head with promotion for the show.
If I logged in, it was right at the top of the screen with a big banner trailer that was impossible to miss.
And then I started hearing everyone talking about it (including the woman who cuts my hair).
The constant promotion combined with the word-of-mouth convinced me to give the show a whirl, and I’m enjoying it so far.
Is there a lesson in this for coaches and entrepreneurs?
I think so …
The lesson being that it’s a noisy marketplace out there, and you have to hammer your market with your message to cut through that noise.
Don’t expect to only put up one social media post, or send a single email, and have people throwing open their wallets to buy from you.
It’ll take consistent effort over time (Rome wasn’t built in a day). I’ve had people tell me they followed my stuff for 6 months, a year, or even a few years before they took the next step.
If you want to stand out from the crowd in the coaching world and get people reaching out to hire you, I show how to in my “10 Clients In 90 Days” program (it’s covered throughout, but especially in Module #4).
To see if it’s for you:
