When it comes to superhero movies, Marvel is kicking DC’s butt.

Although my favourite superhero is Superman, and my little guy loves Batman (both are from DC Comics), I have to admit that I enjoy the Marvel movies … they’re just better than DC’s.

Iron Man, Captain America, Thor, the Avengers, heck – even Ant-Man (a movie about a guy shrinking down to the size of an ant, for pete’s sake!) is better than what DC puts out.

I was interested to see who would win the battle of the box office this summer:

DC’s Batman V. Superman (a match-up that was talked about for years), or Marvel’s Captain America: Civil War …

It wasn’t even close.

Although I liked some of the movie and would have watched Batman and Superman playing checkers for 2.5 hours, Batman V. Superman was critically panned (it got a 27% rating on Rotten Tomatoes, and so-so box office results.)

Captain America: Civil War got a 90% rating and has made $300 Gazillion by now (or something like that.)

So why did Marvel win?

Batman V. Superman was way too dark/brooding and it tried to do too much. Without giving any spoilers, it wasn’t clear on its goal and it was all over the place, trying to cram too much into it. People left the theatre not knowing what the movie was trying to accomplish. The logic behind the two heroes fighting each other wasn’t very believable, either.

Captain America: Civil War was the opposite. It was clear on its objectives, and the reason for the heroes fighting each other was believable. It didn’t take itself too seriously, and had a good bit of humour thrown in.
What can coaches take from this?

When you’re building your business (choosing who you’ll coach, what your programs will be, etc), you have to be clear on things. Your message can’t have people scratching their heads and not knowing who you are and what you do.

Oh, and have some fun.

You can’t be the coaching-equivalent of DC.

Take a page from Marvel’s book and you can enjoy success with your coaching business.