If you’re subscribed to any number of lists, your inbox has been filled with “eye-popping” sales for Black Friday and Cyber Monday over the last few days.
You’re hearing things like:
– “80% off!”
– “90% off!!”
– “95% off!!! … you’re CRAZY if you don’t buy this!”
– “Heck, we’ll pay you to buy our stuff!”
This isn’t limited to the Wal-Mart’s and Best Buy’s of the world … it’s common in the coaching world, too.
I made a conscious decision to not jump into the holiday sales fray this year.
I’m not opposed to selling … actually, I had a couple-day sale of my program Your First 5 Clients last week.
But I decided to offer it earlier than the Thanksgiving holiday season, and with less fanfare than others do (it still did well for sales, so I was happy)
When it comes to business, I don’t do things just because others “are doing it that way”.
I like to be different, and stand out from the crowd as much as possible.
My friend Rivers Corbett, a coach in my neck of the woods, likes to say that he runs a business that “zags while others zig”. That’s not a bad goal for any business …
If you’re interested in my Your First 5 Clients program, here’s the link (there’s no eye-popping discount, but it’ll help you get more coaching clients!):
