Not all prospects are the same.
In a perfect world, 100% of leads coming in to you would be ready to whip open their wallets and buy what you’re selling today, but that’s just not the case.
I once heard a stat that approximately 3% of people coming to you are ready to buy today (they’d be the “greens”)
About 40% are “yellow”, and will require some work to move into the ready-to-buy phase.
And 55% (ish) are “red” and won’t buy today (or for awhile), regardless of how hard you try to sell them.
Understanding this traffic light thing for leads will make selling easier and keep you from pulling the hair out of your head in frustration.
An answer to this issue is to get your offer in front of more prospects, so to promote it to almost 30,000 coaches (and potential buyers) become a lifetime Coaching Jungle VIP here:
