There’s a saying that every coach should commit to memory:
“Fit before fee”
It means that you work with people who are a right fit for you, and not any Tom, Dick or Harry who’s willing to pay you.
I know it’s hard to say that if you need the clients.
I understand the temptation to take on clients even when your Spidey Senses are telling you they aren’t the right fit.
Back in the old days, I would take on pretty much anyone and justify it by telling myself that I could swing them around.
I thought that with time, I could mold them into my perfect clients.
For example, if they weren’t very motivated, I would make up for that by putting in even more energy on my end. If they were only 75% into it, I would give 125% and that would even things out.
But in time, I realized that not everyone should be a client of mine.
One day, shortly after reading Michael Port’s “Book Yourself Solid” and soaking in his “Red Velvet Rope” policy, I took pen to paper and outlined who my ideal client is.
I came up with the following criteria to describe my ideal client:
– An action-taker
– Wants to make a big impact
– Is coachable and respects boundaries
– Is fun to work with
– Pays me what I’m worth
If you don’t currently have criteria written out, I recommend that you take an hour and come up with you own (chances are yours will be different than mine).
If you’re a coach and my five points sound like you (and you could use 10 new clients in the next 90 days), we sound like a good fit to work together.
My next group program opens up soon, and if you’re a fit you can pay the fee here: