This week I had a number of conversations with people who are thinking of getting into coaching, or are in the early days with their coaching businesses.

On one of the calls, the person admitted to me that she’s been too general with the focus of her coaching, but that she doesn’t want to “niche down” and risk losing potential clients.

I hear this often …

You have to remember that if you’re charging what you should be charging, you don’t need many clients to have a successful coaching business.

At any time, I’m working with 10 or so clients. I usually cap the number of 1:1’s that I have on the go to five people, and I have a group program that has five more clients (earlier this year I was running three groups at once, but that was a bit much)

If you’re charging what you should be charging (NOT charging peanuts) then you don’t need 50 or 100 clients. 10 is more than enough to do very well, and then you can do things that are more-leveraged like online programs, membership sites, affiliate stuff, etc.

So you need just a handful of clients out of over 7 Billion people in the world.

You could have the strangest, most obscure niche ever and be able to get 10 people to hire you.

You could be a coach who helps clowns get their clowning (is that a word?) career going, and have 10 people motivated/crazy enough to hire you to help them! Now THAT would be an interesting niche …

But if you stay general and try to appeal to everybody, you’ll appeal to nobody.

One of the things that I do for coaches is help them narrow down their focus, so they can stand out. Let me know if I can help you:

www.NaturalBornCoaches.com/schedule-a-call

Don’t worry, I won’t recommend that you coach clowns.