I usually listen to business/personal development podcasts, but I decided to take a break from that and mix it up recently.
Instead of listening to the usual stuff, I went with a show called Missing Richard Simmons. Here’s the gist of it:
Richard Simmons was big back in the 1980’s and stayed active building his very successful fitness business until about three years ago, when he withdrew completely from the public eye.
He’s been hiding away in his house 24/7.
He shut down his studio in California, and stopped doing media appearances.
He didn’t even give his friends a heads up that he was disappearing, he just left and no one has heard from him since (except for a brief call that he made to The Today Show)
Simmons friend, Dan Taberski, decided to find out what happened to him, and his podcast focuses on his investigation.
I loved the podcast. I found it a good mix of funny and serious, but despite my efforts to turn off my “business brain”, I still pulled out a lesson for coaches …
Richard Simmons can afford to go MIA. You can’t.
He built up a huge business, and if he wants to live like a hermit then that’s his choice. He’s impacted a ton of lives and made his millions, so he’ll be ok.
Most coaches don’t have that luxury. Forget about disappearing for three years – if you disappear for three months you’ll likely be screwed.
You have to stay front and center with the people who need your help.
Stay active, put out content that will help people. Run programs that make an impact, create products that will do the same.
I’m not suggesting that you don’t take any time off. We all have to recharge. Just make sure you don’t disappear like Mr. Simmons did.
If you want to stay on the top of your prospects’ minds, check out my Secret Coach Club print newsletter. Contained in those pages are all you’ll need to do it:
