Some people swear by cold showers.
Bathing in frigid water is a thing at the moment – and it’s now even part of Andy Frisella’s “75 Hard” program, if I’m not mistaken.
Personally I’m not a big fan of them.
Sure, you can shoot a bunch of scientific stuff at me, but I kinda like my hot water … so thanks but no thanks!
The same goes with building my business.
If given the choice between dealing with warm leads or cold ones, I’ll take warm prospects any day of the week.
And all referrals are warm.
When someone recommends you and likes what you do so much that they send people over, you don’t have to twist arms and do a hard sell to get the business!
If you want to build a referral-generating machine for your business, check out what Virginia “The Referral Diva” Muzquiz is doing this week with her “Referral Alchemy” bootcamp.
You can watch them live or get the replays by registering here:
