If given the choice, I’d rather have a potential clients reach out to me and not vice-versa.
Back in my real estate days, I did a lot of prospecting (and chasing).
I spent a lot of time calling homeowners, and I’d make a note on old index cards (that was back in the Stone Age) for when I’d follow up with them.
Sometimes I spoke with an owner once a week until they were finally ready to sell and they hired me.
But in the coaching world, I don’t want to chase people by sending them 100 messages until they give in and finally hire me.
If I get the client that way, it’s more likely their arms were twisted and they aren’t motivated to put the effort in that’s required.
I’m not saying that you shouldn’t follow up with potential clients – but I’m very careful not to chase.
You don’t want to come across like Jim Carrey’s character in “The Cable Guy” (very creepy).
When I was talking with Sean Kemp recently, he was telling me about a nifty little technique to trigger prospects to reach out to you first.
Sean showed that by applying psychological principles to the online world, you can get a steady steam of hot leads coming into your inbox.
He’s going to be teaching this (and a whole lot more) in the live training that we’re doing on Thursday.
If you’d rather be chased than doing the chasing, you can register for it here:
