Just because something is old doesn’t mean it’s good.
I appreciate the older stuff.
Take music for example. If I have a choice between listening to Elvis, The Beach Boys and Buddy Holly or the new stuff that the crazy kids are listening to nowadays, give me the oldies.
I’m the same way with my books. I have a mix of old and new ones, but it’s the older personal development ones that I go back to time and time again.
Looking at my bookshelf and Kindle, I see ones like:
- “Think and Grow Rich” by Napoleon Hill (1937)
- “The Magic of Believing” by Claude Bristol (1948)
- “Psycho-Cybernetics” by Maxwell Maltz (1960)
- “The Power of Your Subconscious Mind” by Joseph Murphy (1963)
- “Awaken The Giant Within” by Tony Robbins (ok it’s not that old, but 1991 does seem like a long time ago)
Some assume that new books are the best, because they have shiny new ideas and strategies. But while some of the language in the old ones is dated, they influenced most of the personal development books that came after them.
While my Secret Coach Club newsletter isn’t “old” (I started it in March 2017), it’s definitely old-school because it’s a hard-copy newsletter with no digital version.
And it’s delivered by good ol’ snail mail too.
It’s a hybrid: old school printing and delivery but with cutting edge ideas to help coaches get more clients in today’s competitive online world.
The July issue goes to print soon, subscribe here:
