Something stood out to me while reading Judd Apatow’s “Sicker In The Head” …
The book is a collection of interviews with comedians and celebrities (it’s the sequel to “Sick In The Head”), and in the interview with filmmaker Lulu Wang she said:
“I remember hearing Ana DuVernay give a keynote speech many years ago, where she talked about something she called “the cloak of desperation” and how she realized that she was wearing a cloak of desperation whenever she would walk into pitch meetings, and it stinks from a mile away”
I’m not usually a woo woo/energy feeling type-of-guy, but I’ve seen this play out in the coaching world as well.
I’m convinced that prospects can detect when the coach is desperate to get them as a client, and they naturally pull back when they do.
It’s the same for all sales experiences in any industry, and in the dating world too.
People can smell desperation, and it’ll kill any chance of a sale!
The best way to fight this cloak of desperation is to have lots of leads coming in.
When you have plenty of options, you’ll care less about whether you close the deal, and ironically that’ll lead to more sales.
If you’d like my 1:1 help with this, check out my Triple Punch package here:
