I don’t do lukewarm joint ventures.

A “lukewarm joint venture” is one where you do a little bit of promotion for it (the odd email or social media post), but you really just tip your toe in the water.

They also have you using swipe copy that your partner sends you, and that everyone else is sending out. The result is it comes across as the usual, boring marketing-speak.

I do my JVs differently:

First, I make sure the partner has a product or service that will benefit the coaches who follow me. If it’s not the right fit, I won’t do it.

Next, I write all my own content. Whenever possible I inject personal stories about the JV partner, and I never use swipe copy.

Finally, I promote the heck out of it for the week we’re doing it. I want people to be sick of hearing about what’s going on … the way I see it, since it’s something that will help people then I’m doing them a disservice if I don’t get them to check it out.

This method has been working well, and I won’t go back to the boring old way of doing JVs ever again.

I’m in the process of filling out my JV calendar for this year, so if you have something that will help coaches you can get the details here:


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