I’ve been thinking a lot about implementation lately, after reading some depressing statistics about how few customers actually complete the online programs that they buy.
(One stat said that just 4% of people finish them!)
As coaches, it’s not enough to just sell someone something. Our goal should be to have them put what they learn into action, and to get the transformation that they wanted when they bought it.
One thing that I’ve been doing to make sure this happens is repel people who I know aren’t going to do anything with what I teach them.
For example, the sales page for Secret Coach Club is long. It’s not one of those pages with a headline and a paragraph or two that you can read in 20 seconds.
It’s 3200+ words, and it’s going to take some effort to get through it.
A few days ago, a Facebook friend said this:
“The value proposition may be lost on the SCC page as there is way too much copy on it and is massive TL;DR to busy people who might be interested in the service”
My response? The long copy weeds out the non-serious people … if they can’t read that, then there’s no way they’ll read a 16 page newsletter every month, and they certainly aren’t going to take action on anything in it.
We live in a busy world, and everyone wants the quick and easy way for everything. I get it. But if someone can’t read a long sales page, they’re doomed as an entrepreneur.
When you’re creating your coaching offerings, don’t look to take anyone with a pulse, or who can fog a mirror. Repel people who aren’t the right fit, so you can attract the ones who will take it seriously.
Once your people get great results with you, they’ll spread your name around all over.
Happy clients = repeat business and more referrals.
Win/Win …
If you’re someone who doesn’t wince at reading a 3200+ word sales page, you could be a fit for Secret Coach Club.
You can work your way through the beast of a sales page here:
