by Marc Mawhinney | Jan 19, 2019 | Blog
If you want to get someone to buy something, offering a sample is a good way to do it. Costco offers samples to entice you to buy cheese or other snacks. Cable companies offer previews of channels to convince you to subscribe. Car companies offer test drives to make...
by Marc Mawhinney | Jan 18, 2019 | Blog
There’s scientific evidence that playing games benefits adults as well as kids. Games spark creativity and innovative thinking. They cause people to bond. And most important for coaches – they open up people’s sense of possibility. Sadly, most people are too...
by Marc Mawhinney | Jan 17, 2019 | Blog
Remember those “The Most Interesting Man In The World” commercials? The ads put Dos Equis beer on the map, and skyrocketed their sales. They also made the actor, Jonathan Goldsmith, world famous (and one of the most-memed people alive). In each of the...
by Marc Mawhinney | Jan 16, 2019 | Blog
If I had to pick an underrated superpower for coaches, I’d go with: Speed. As the saying goes, “The universe loves speed”. I’m not one to talk much about the universe, manifesting, and all that jazz – but in this case I agree....
by Marc Mawhinney | Jan 15, 2019 | Blog
Let’s talk about “The Hero’s Journey”. The phrase was coined by Joseph Campbell, and some of the biggest blockbuster films in history (Star Wars, The Matrix, The Lord of the Rings) follow the concept. In these stories, the hero embarks on a...
