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When you have a big pimple on your business face

When you don’t know what to offer, you won’t be eager to get out there and talk about your business. I’ve used this example before: It’s like waking up to find a huge pimple on your face. The thing is so big that it should have its own zip code, and...

The good, the bad and the ugly about research

Overall, I’m a fan of coaches researching their markets when crafting their offers. But I’m going to throw a big asterisk onto that … While research is essential to finding out what your people want (so you can serve it up to them on a silver platter),...

Getting out of your own way

I had Erin Pheil as my guest on the Natural Born Coaches podcast today. Erin founded MindFix after discovering the formula to getting out of one’s own way (following her three year battle with pain and depression). Some of the things we covered in this episode: How...

Even a monkey could profit from this

A monkey could profit from subscribing to my Secret Coach Club hard copy newsletter. Not to compare coaches to monkeys, but here’s what I mean: An annual subscription is $497 (until April, then it’s going up to $997 for all new subscribers). If you charge...

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