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HELPING COACHES GET MORE CLIENTS SINCE 2014!

When impersonating Charlie Sheen doesn’t work

Years ago someone went a little crazy on Facebook. Like Charlie Sheen when he was screaming about #winning and “Tiger Blood”, this guy ranted 24/7 about fellow (more well-known and successful) online entrepreneurs. Each post and video got more non-sensical...

It’s Friday, I’m in love (with batching)

There’s a secret to how I’m able to get so much content (daily emails, podcast episodes, social media posts, etc) out there consistently. It’s nothing earth-shattering … (I’ve joked before that I have a team of monkeys chained to typewriters at...

A bad case of the “should a’s”

I once had a client who had a bad case of the “should-a’s” She was a nice lady who wanted to become a coach, and she knew a lot about the coaching industry from following it for years. She knew all of the names. She knew their programs. She knew...

The “Iron Imperative”

In his book “Writing Without Bullshit”, Josh Bernoff gives an important principle … The Iron Imperative! The Iron Imperative is: “Treat the reader’s time as more valuable than your own” It means that even though your email, social media...

Guns N’ Roses and discipline

Yesterday I had Craig Duswalt (former right-hand man for Axl Rose of Guns N’ Roses) as my guest on the Natural Born Coaches podcast, and he told a surprising story about his time on tour with the band: While you’d think that being on the road with the...

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