by Marc Mawhinney | Jul 20, 2020 | Blog
This week’s guest on “Natural Born Coaches” is niching expert Karen Cappello. In this episode you’ll hear: As coaches we were taught to cast a wide net, but why is that ineffective?The power of ONEStrategies to utilize measuring to ensure success of...
by Marc Mawhinney | Jul 19, 2020 | Blog
According to Karen Cappello, some interesting things happen once you commit to coaching in a specific niche: You show up as an authority.Your passion project becomes a lucrative, cash-flowing business.You know exactly what to say so that your content attracts your...
by Marc Mawhinney | Jul 18, 2020 | Blog
My thoughts on why so many coaches are hesitant to niche down: 1) Coaches like to help people, and they want to help everyone out there. 2) They fear that by narrowing their focus they’re leaving potential business on the table and losing money … In both cases...
by Marc Mawhinney | Jul 17, 2020 | Blog
One of my mantras over the years has been to “feed a starving crowd” Thanks to the late, great Gary Halbert for that … It’s all about recognizing what your people are hungry for, and then delivering it on a silver platter for them to consume. On that...
by Marc Mawhinney | Jul 16, 2020 | Blog
A friend (and mentor) sent me a nice audio message on Facebook last week, telling me what he appreciates about our friendship. It wasn’t boilerplate stuff, it was unique – and I thanked him for it. I then asked him if it was a practice that he does often,...
