by Marc Mawhinney | Sep 26, 2021 | Blog
“Why would anyone buy an online program if they can find that information for free on Google???” Sure, people can Google anything and get two billion results in half a second. That doesn’t mean that they shouldn’t pay for good, curated information that saves...
by Marc Mawhinney | Sep 25, 2021 | Blog
I was thumbing through Seth Godin’s book “This is Marketing”, and came across a gem for coaches who are struggling with the question of what to offer: ===== “It doesn’t make any sense to make a key and then run around looking for a lock...
by Marc Mawhinney | Sep 24, 2021 | Blog
Are you working with clients from outside your local area? A lot of coaches do 100% of their business locally, and if it works for them and they’re happy, then that’s great. But I encourage you to look outside your town or city (your sandbox), because it’s a big world...
by Marc Mawhinney | Sep 23, 2021 | Blog
The last few years, I’ve gone with a “scary” theme for the October issue of my Secret Coach Club hard copy newsletter. Last year I tackled a scary issue for coaches: price increases … And in this October’s issue I’m covering a number of...