by Marc Mawhinney | Dec 29, 2021 | Blog
I was once out of town at a popular sports bar that’s known for having great wings. When we got our menus, there must have been hundreds of choices for wing sauce. The menu was thicker than The Bible! My friends took a long time combing through the pages and...
by Marc Mawhinney | Dec 29, 2021 | Blog
I have a weird habit whenever I get a shower: I keep a notepad and a pen by the sink. Why? Because I get some of my best ideas for content while I’m in the shower, and I want to get them down on paper before they float away and are gone forever. Before I started...
by Marc Mawhinney | Dec 28, 2021 | Blog
Unsubscribes used to, in the words of Peter Griffin, really “grind my gears”. Now I don’t care. Of course I want people to like me, but I’ve been around long enough to know that it’s not a realistic goal. I think back to an email that I...
by Marc Mawhinney | Dec 28, 2021 | Blog
I once spoke with a coach who told me a story that has stuck with me ever since: This coach had her best year ever in business … She smashed her previous revenue records, and she was a very happy camper. So she decided to reward herself with a trip to somewhere warm...
by Marc Mawhinney | Dec 27, 2021 | Blog
It pays to be different in business. Take Burger King, for example. The company is no stranger to thinking outside the box. That includes trolling its biggest competitor … One of my favourite stories is when they asked McDonald’s for a “burger wars...
