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Your business, your rules

One of the things I love about running an online business is you can build it exactly the way you want. Your business, your rules … there’s no one right way to do it, and you can get pretty creative. For example, Jesse Eker and his One-To-Many Workshop model:...

Costco and the power of free samples

Jesse Eker shared a surprising stat with me recently: By giving away free samples, Costco increased the sales of those products by 2000%! The same psychological trick can be used by coaches with workshops … But instead of filling workshops with fluff, or using them as...

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