by Marc Mawhinney | May 15, 2022 | Blog
Years ago I spoke with someone who told me a story that I thought was really cool: She was on vacation and walking down a beach with her friend … While they strolled along, she kept hearing a cash register sound coming from her friend’s pocket … When she asked her...
by Marc Mawhinney | May 14, 2022 | Blog
A common complaint about online bootcamps, workshops, trainings and webinars: They’re a waste of time! You show up eager to learn, but the first five or ten minutes is spent with chit-chat asking attendees where they’re from or what the weather is like in...
by Marc Mawhinney | May 13, 2022 | Blog
It seems like every online entrepreneur wants to “make money while they sleep” by selling online programs. While visions of sugar plums dance in their heads, their bank accounts will cha-ching with payment after payment rolling in. But it’s easier said than done....
by Marc Mawhinney | May 12, 2022 | Blog
I recently heard Danny Iny talking about the “head vs heart” debate when it comes to pricing online courses. He argued that although you might expect that everyone should make purchasing decisions based on cool logic, that’s not always the case. But he also...
by Marc Mawhinney | May 12, 2022 | Blog
Pricing an online course can be tricky. Put it too low and people won’t think it’s very good, but pricing it too high can lead to “sticker shock”. It reminds me of a few of my favourite scenes in the “Austin Powers” movies … Dr....
