by Marc Mawhinney | Mar 2, 2025 | Blog
Every once in awhile someone will pop their head out of the ground and declare that email marketing is dead. I get a chuckle over this. It’s like the people who proclaim the death of Facebook groups, or podcasting, or anything else that’s working for a lot of people....
by Marc Mawhinney | Mar 1, 2025 | Blog
A few Christmases ago I hosted a workshop for coaches. It was in the weird “Bermuda Triangle” of time between Christmas and New Years Day, and it helped me keep my sanity. At first glance it might have seemed crazy to do a workshop then, after all the week...
by Marc Mawhinney | Feb 28, 2025 | Blog
A quote from Douglas Coupland: “A bland smile is like a green light at an intersection, it feels good when you get one, but you forget it the moment you’re past it” About that, there’s a temptation for entrepreneurs to keep things bland, to not...
by Marc Mawhinney | Feb 27, 2025 | Blog
Let’s say that someone is 100 pounds overweight and is looking to hire a health coach. First, there’s health coach A, who says: “I’ll help you get healthier and lose weight. Over the next 3 months we’ll do a 60 minute weekly call, and...
by Marc Mawhinney | Feb 26, 2025 | Blog
There’s talk in the online space that you have to “nurture” your relationship with potential clients before you can offer them any products or services. I was once talking with a client and told him how I have a call-to-action in every email that I...
