Earlier this week, I noticed that I was at the 5000 friends limit on Facebook, and I had a few hundred friend requests sitting there unanswered.

So I put a post up, encouraging people to unfriend me if my message didn’t resonate with them.

I had one person call me “arrogant” for this, and others questioning the “strategy”, but I’ll tell you why I did it.

(It had nothing to do with “strategy”)

It just makes common sense to not be connected with people I never talk to, or who aren’t getting anything from what I’m posting.

It’s smart business to repel people who don’t resonate with you.

I had about 30 people take me up on my offer to unfriend me that day, and there’s no hard feelings. It’s a good move for both them and me to move on.

Earlier this year, I did a purge of my Facebook and unfriended roughly 1000 people. This was a time-consuming process (Facebook doesn’t make it easy to do it), and when I was going through my list I realized something:

There were a ton of people who shouldn’t have been on there!

I hadn’t talked with a number of them since we connected back five years ago (or even longer).

And a bunch of them were deceased, and had Facebook tribute pages set up.

It made no sense for us to be connected, and after I dropped those 1000 people and carefully added 1000 new folks, I noticed a huge spike in my engagement (and it definitely helped my business).

Don’t try to appeal to everyone – chase the people who are a bad fit away, and connect with those who are better matches for you and your business.

That’s the way to do it.

If you want to build a following of raving fans, my 10 Clients In 90 Days group program can help.

The next group starts the week of October 23rd, and five of the six spots are now taken.

Check it out here:

www.10Clients90Days.com