Ok, that subject line is misleading because I’m a fan of Elvis Presley, but here’s an important business lesson from the King of Rock and Roll (and his manager – Colonel Tom Parker):

Back at the height of Elvis’ popularity, he had a lot of haters.

This seems strange, since we assume that everyone loved Elvis – but he had a lot of detractors, just like the top artists of today do.

Colonel Parker was an ambitious man, and never one to pass on an opportunity to make a buck since he was taking (a grossly unfair) 50% cut off everything that Elvis earned.

He’d never get the haters to buy Elvis merchandise or records, so he decided to have a bunch of “I Hate Elvis” buttons made and sold it to them …

The things sold like hotcakes!

Just as Parker was able to use critics to get business, you can do the same.

No, I’m not suggesting that you get buttons made for people to declare their hatred for you.

But whenever you feel the wrath of haters (which can happen easily in the online world), flip it around to your advantage.

Last week I was attacked by someone, and I turned it into an email that got a lot of positive feedback (and who knows, maybe some clients). Whenever something like that happens, I either ignore it or I turn it into a lesson to help others.

To be successful, you have to polarize people. You don’t want people to be indifferent with you.

If you do this properly, it’ll increase your fans’ support of you to the point where they become “raving fans”. Then, whenever you’re attacked, they’ll rush to your defence to support you.

Like Grant Cardone says, “Don’t waste a hater, they’re fuel”

One good way to grow a loyal following is to email your list daily and I’m going to be walking Secret Coach Club subscribers through my exact system for doing this in the October issue.

It goes to print this weekend, grab it before it’s gone here: