There’s a hot thing going around in Coachland nowadays:
Case studies.
You’ve probably seen some around – like How Mike Made $18,467 In One Month Without Leaving His House! or Learn How Mary Lost 47 Pounds in Three Months Without Changing Her Diet …
They’ve been around for awhile, but I’ve been hearing more and more about them lately.
Some podcast hosts are making them a necessary criteria before they’ll invite a guest on the show. And I have clients who are now using case studies to get more clients into their coaching businesses.
If you aren’t doing it, you’re missing the boat on a potentially lucrative tool for your business.
They’re so important that I’m devoting a section of the August Secret Coach Club newsletter to them.
I’ll be going over how you can employ case studies to get a leg up on your competition.
The issue goes to print tomorrow, after that it’s no longer available: