We Canadians are celebrating our nation’s 150th birthday this year, and the government decided to do us a favour.
(I’m always skeptical when government does that)
Back in the winter, it announced that it was giving away free passes to our national parks for 2017 and being a patriotic citizen, I requested 10 of them …
The passes arrived in the mail, were promptly thrown in the drawer, and I totally forgot about them until last week when Julia and I were taking a drive to Fundy National Park and it jogged my memory.
How could I forget about these awesome gifts from my politicians???
Because they were free.
Contrast that with the yearly parking pass that I buy every year for Parlee Beach, which is about $100. I treat that thing like gold. It goes in my car and I use it all the time. I love it.
I value my Parlee Beach pass because I paid my hard-earned money for it. I don’t value my national park passes because I didn’t pay anything for them.
It’s human nature: we don’t value things we get for free.
It’s an important lesson for coaches.
You may think that there are advantages to giving free coaching sessions (gaining experience, getting testimonials and referrals, etc), but you aren’t doing anyone any favours.
The other person won’t appreciate the free coaching, and you’ll burn yourself out by doing a lot of them.
That’s not win/win, it’s lose/lose.
If the thought of spending hundreds of hours doing free coaching sessions makes your skin crawl, and you want to be paid what you’re worth, you’re a fit for this:
