When I was reading Seth Godin’s blog the other night, I was struck by how basic and simple its design is.
It looks like it was created in 2003
However, Godin’s readers are addicted. They need their daily fix.
I’m starting to get into his stuff more lately too.
Why?
Because the content is amazing.
I recently went to a workshop presented by a well-known copywriter, and it’s the same thing with his: very basic (it looks at least 10 years outdated).
But he knocks it out of the park with the content.
The Drudge Report is an awful looking website … yet it gets a TON of hits (1.47 billion page views last July).
Regardless of your political leanings, you have to admit that’s an amazing number.
While thousands of coaches fiddle with their websites today, engaged in a gruelling internal debate over which picture to use in the banner, or which font style to go with, sites like these are racking up billions of views and shares.
Smart people realize that the bells and whistles don’t make a great website.
Content does.
You could have the most amazing looking site in the world, but you have to be able to back it up with value.
My Secret Coach Club ink and paper newsletter is about as “plain jane” as it comes. It has no fancy graphics, no colour, and there’s definitely no design bells and whistles …
But it does have what you need to get more coaching clients and customers.
You can become part of the Club here:
