If you’ve been reading my stuff for awhile, you know that I’m a big Star Wars fan.
And a little movie set in that galaxy far, far away opens this weekend called Rogue One (little = an anticipated $300 Million in ticket sales)
My girlfriend hasn’t watched any of the SW movies before (something that I’m going to fix soon,) and she doesn’t get why they’re so popular.
Here’s what I told her:
Star Wars is loved by millions of fans around the world not because of the CGI, cool weapons, or the whole Jedi mythology – although those things help.
It’s not about the space battles either (plenty of movies with those types of scenes have flopped.)
It’s such a beloved franchise because of the way it makes people feel.
Fans remember the first time they saw that famous opening crawl: “A long time ago in a galaxy far, far away …” and heard John Williams’ well-known theme music blasting out …
They still get goosebumps when they see and hear it.
We grew up riding our bikes pretending that we were Luke Skywalker blowing up the Death Star.
We played lightsaber battles against our friends with sticks collected in the woods.
We mimicked Darth Vader’s voice by speaking into a fan.
And now we get to watch our kids do the same …
Is it logical to be so obsessed with movies that have a furry creature that resembles Bigfoot, unrealistic laser-swords, and a little green creature that lives in a swamp and spouts out wisdom in a backwards language?
Probably not.
But people don’t buy based on logic, they buy on emotion.
Star Wars stirs up emotions, and if you can do the same with your marketplace then your business will prosper as well.
Try focusing less on the “nuts and bolts” of your offerings, and more on what they’ll do for your customers.
Paint them a picture …
Give them permission to dream about the results …
If you do that, you’ll have more clients than there are Ewoks on Endor …
If you need help with this, use the Force and get $100 off my Your First 5 Clients program (the discount goes away on Christmas Eve):
www.YourFirst5Clients.com
(use promo code “holidaydiscount” at the checkout)
