I recently read that during the Great Recession of 2008, Starbucks CEO Howard Schultz did something that very few leaders did …
He decided to travel all over the country to talk with his customers.
Here’s a guy with a net worth of almost $3 Billion, who is set for life regardless of what happens to the economy, but who hit the road for late night meetings with people who were buying $5 cups of coffee.
The result?
Starbucks didn’t just ride the recession out – it actually grew during that time.
It ended up in that position because its leader was willing to go that extra mile.
I try to keep stories like this in mind as I build my business.
Any time I slack off, I think of people like Howard Schultz, and I push myself to go a little further. That’s how successful businesses are grown.
Those are the types of coaches that I work with as my clients, too.
I don’t want to work with people who half-ass things, who complain about “being tired”, and are eagerly searching for a four-hour workweek.
If you fit the Howard Schultz mold, we should chat. You can book something here:
