Have you ever wondered what your coaching business is actually worth, and if you could ever sell it?
If so, I had David C. Barnett back on Natural Born Coaches today, and in this episode you’ll hear:
- Why all value is subjective and tied to a relative order of desire – and the hotdog metaphor that makes it impossible to think about money the same way again.
- The principle of substitution and why the value of anything you own is always determined by what else is available in the market at the same time.
- What buyers of small businesses are looking for when they evaluate a deal, plus the two questions every buyer asks before they’ll even consider writing a check.
- How transferable the value in your business really is and why personal brand businesses are some of the hardest to sell to a stranger.
- The honest truth about how sellable a solopreneur coaching business is and what it’d actually take to build something a buyer would pay serious money for.
Listen to the episode here!