Lance C. Greenberg is my guest on a new episode of Natural Born Coaches that just released, and this one is all about improving your lead quality!
In this episode you’ll hear:
- Why poor lead generation doesn’t just hurt your pipeline, and the impact of the survival response it triggers.
- The four layers Lance uses to measure lead quality, and why financial qualification alone isn’t enough.
- The real reason so many coaches are experiencing lower lead quality on Meta right now, plus what the platform’s AI is actually doing behind the scenes.
- Why scaling looks different for everyone, and how Lance decides whether a client should max out organic first or go straight to ads.
- Why handing off your ads without systems, SOPs, and a playbook is a recipe for wasted spend.
- How to set your daily ad budget based on your offer price and a simple formula, instead of just picking a random number.
Here’s the link!