I admit that until recently I didn’t know much about Skool auctions.
I’ve heard a bit about them over the last six months, but didn’t explore doing one until Peter Lloyd-Lister reached out to me to explain what they are.
I learned a lot from my conversations with Peter about Skool auctions (and even hired him to handle one for me), so I asked him to come on Natural Born Coaches to share more so others could benefit from it!
If you’re looking for a fresh way to inject a burst of revenue into your business without the fatigue of a traditional launch, check out the podcast interview we just did.
What you’ll hear in this episode:
- The technical setup and cost of Skool, and why it’s arguably the most user-friendly community platform for coaches today.
- Finding the “Goldilocks” zone for auction frequency and how long you should wait between events to avoid audience fatigue.
- Why your auction prize doesn’t have to be your core offer and how to use the backend to sell your high-ticket programs.
- The reasons that the strongest auctions are built on community value and the dangers of treating your group as a ghost town between events.
- Real-world case studies from Peter of Skool auctions generating 6-figure revenue with groups as small as 180 members.
- Why Peter follows a 43-step checklist to maximize revenue and how to leverage an auctioneer with zero upfront risk!
Give it a listen to here:
PS: I’m running my auction on May 13th, get the details by joining my Secret Coach Club community here!
