Although I had heard the term “red teaming” before, I admit that I didn’t know much about it until Bryce Hoffman talked about it on my podcast.
I thought it was for cybersecurity, when a company hires someone to attempt to hack them, to expose vulnerabilities that need fixing …
But Bryce explained its other benefits, like how coaches can use it with their clients to get better results (and repeat business and referrals).
He’s sharing more in a 90-minute boot camp next week, which will include:
- a complete workbook and tool templates ready for client use
- access to the global Red Team Thinking Community
- a pathway to full Red Team Coach Certification (Bronze, Silver, and Gold levels)
- and 1.5 ICF CCEU credits …
It’s usually $199 USD, but those in my world get it for free!
It’s happening on Monday, April 27th at 12 pm EST, register here:

