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The benefits of red teaming for coaches

by | Apr 21, 2026 | Blog

Although I had heard the term “red teaming” before, I admit that I didn’t know much about it until Bryce Hoffman talked about it on my podcast.

I thought it was for cybersecurity, when a company hires someone to attempt to hack them, to expose vulnerabilities that need fixing …

But Bryce explained its other benefits, like how coaches can use it with their clients to get better results (and repeat business and referrals).

He’s sharing more in a 90-minute boot camp next week, which will include:

  • a complete workbook and tool templates ready for client use
  • access to the global Red Team Thinking Community
  • a pathway to full Red Team Coach Certification (Bronze, Silver, and Gold levels)
  • and 1.5 ICF CCEU credits …

It’s usually $199 USD, but those in my world get it for free!

It’s happening on Monday, April 27th at 12 pm EST, register here:

www.naturalborncoaches.com/redteamcoaching

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