In almost 1000 episodes of Natural Born Coaches I’ve never tackled the topic of “red teaming”, but that changes today!
Bryce Hoffman, founder of Red Team Thinking and a former business journalist who’s spent decades looking inside the world’s most successful organizations, dives into the concept of Red Teaming – a methodology originally developed by military and intelligence agencies to stress-test strategies and navigate extreme uncertainty.
In this episode:
-We define the concept of “red teaming” within a business context and how deliberate challenge can actually strengthen an organization’s strategy.
-A look at the massive shifts in the coaching industry over the last few years and the disruptive impact of a “VUCA world”.
-How coaches can help leaders establish their unique value and build cognitive resilience in a market flooded with low-cost alternatives.
-The one critical limitation of AI and why this is important for coaches to understand.
-Practical steps for applying red team thinking to your own coaching business by focusing on the three Cs: Clarity, Capability, and Culture.
Give it a listen to here:
PS: Bryce is hosting a Red Team Coaching Bootcamp next Monday, April 27th at 12 PM EST. Attendees will learn foundational tools like Think-Write-Share and the Six Strategic Questions to help clients navigate complexity with clarity … secure your spot now at https://www.naturalborncoaches.com/redteamcoaching!
