True stat: the majority of podcasters quit before they ever hit episode 8.
They over-prepare, over-produce, and punch themselves out in Round One before anyone even knows they exist.
My brother Matt (of PodAssist) calls it “podfade,” and in this week’s Natural Born Coaches episode, he breaks down exactly why it happens and how to avoid it.
A few things he covers in our interview:
- Why re-listening to your own episodes is a momentum killer
- How to build a sustainable system that actually keeps you going
- Why you don’t need a professional studio to sound credible
- The real reason so many experts SHOULD have a podcast right now – but don’t!
Listen to it here:

