A quote from Sun Tzu, the author of “The Art Of War”:
“The worst calamities that befall an army arise from hesitation”
John F. Kennedy learned this the hard way during the failed attempt by the US to overthrow Fidel Castro in the disastrous Bay of Pigs invasion in Cuba in 1961.
The original plan called for 16 planes to strike the Cuban air bases, but Kennedy got cold feet and cut that number in half.
Then he called off a second wave of air strikes that were meant to protect the freedom fighters on the ground, which essentially killed any chance they had of overthrowing Castro.
By not going full force, Kennedy failed and suffered an incredible defeat, loss of political capital, and loss of reputation with other leaders around the world.
Just as JFK could have succeeded by not holding back, the same goes for online entrepreneurs.
There are a lot of similarities between business and war, and hesitation will kill you on the business battlefield just like the real one.
Take marketing, for example.
Instead of pushing their offers hard, many entrepreneurs hold back out of fear.
They don’t want to look “pushy”, so they shoot themselves in the foot by being timid.
Whenever I promote a joint venture partner, I don’t hold back – so if you have an offer that helps coaches, we should chat.
I’m also doing a Black Friday sale where my JV partners get a second campaign for 50% off (if they come on board by the deadline this Friday night – the 2nd one can be used at any time before the end of 2026)
Get the details, and book a call with me to discuss partnering, by going here:
