In his book “Writing Without Bullshit”, Josh Bernoff gives an important principle …
The Iron Imperative!
The Iron Imperative is:
“Treat the reader’s time as more valuable than your own”
It means that even though your email, social media post, or video might be short you should ask yourself if it’s worth the person’s time to consume it.
Everyone is busy, and asking for just a minute or two of their time can be a big commitment.
It’s a great reminder before you hit “schedule” or “publish” on your content!
With that in mind I won’t take up much of your time today – but here’s a reminder that I’m currently accepting new laser coaching clients (just $83/month) until this Sunday night.
Get the details here!
