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The silver lining of building a business on a shoestring budget

by | Jan 26, 2025 | Blog

When I started my coaching business, I had to do it on a shoestring (or dental floss) budget.

It was a few years after a business closure and I didn’t have the money to hire expensive web designers, copywriters, funnel ninjas …

And I definitely didn’t have money for ads!

At first I thought this was a huge disadvantage, as I watched others in the coaching space able to throw money at that stuff.

However, looking back over a decade later, I realize that my lack of resources starting out was actually an advantage and a silver lining:

First, it made me more motivated to get my business rolling, as I didn’t have the luxury to sit back and wait. Nothing like the whole “burn the ships” strategy to light a fire under you!

But more importantly, since I couldn’t hire help it forced me to roll up my sleeves and do everything myself.

I had to be disciplined, and I got used to writing/creating content every day. And with practice I got more clear on my message and what I wanted my business to be about.

I mention this to give encouragement to you if you’re in the position I was once in and can’t afford to throw boatloads of money hiring help or into ads.

My method in growing a coaching business is effective and it’s been tested in the field over many years …

But full disclosure: it does require work!

Learn more here:

www.nbcprogram.com

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