Since Pinterest isn’t a topic I usually cover on Natural Born Coaches, I decided to mix things up today.
Lindsay Shearer, a Pinterest Ads and SEO expert, is my guest and in this episode we discussed:
• The unique buying cycle on Pinterest and what this approach looks like from an evergreen perspective
• Pinterest’s visual newsfeed/search engine and how it works to collect your ideas and inspiration
• Lindsay’s thoughts on buyer behavior and the way they’re using Pinterest to make purchases
• How she couples organic and paid offers on Pinterest in order to have a solid Pinterest strategy in place for her business
• A look at how the cost for ads on Pinterest compare to that of Facebook or other social media platforms
• What type of content you should be using as a coach on Pinterest
• She shares about her career and how she approaches speaking engagements, cold outreaches and utilizing paid ads …
Here’s the link to give it a listen!
