There are lots of templates and scripts for sale out there to help you create content.
It might sound like a great way to do it – just “plug and play” – but in my experience it doesn’t work.
You lose your originality, and come across sounding like everyone else.
I see this practice being done in emails and all over social media …
The same copy and language being used every day by different people.
Zzz …
Earlier this year I read “The Collected Works of Jim Morrison” (an interesting look inside the mind of a brilliant, but very disturbed, guy) and in it he laments that he lost some old journals that he wrote in:
“There’s nothing I can think of that I’d rather have in my possession right now than those two or three lost notebooks. I was thinking of being hypnotized or taking sodium pentothal to try to remember, because I wrote in those books night after night …”
But he realized that he might have been better off by losing them:
“Maybe, if I’d never thrown them away, I’d never have written anything original – because they were mainly accumulations of things that I’d read or heard, like quotes from books. I think if I’d never gotten rid of them I’d never have been free …”
I’m allergic to swipe copy … and whenever I do a joint venture with a partner, I put things in my own words.
I might pull some ideas from stuff my partners give me, but I never do the lazy “copy and paste” thing.
If you have something that helps coaches and would like to partner with me to get it in front of more coaches’ eyeballs, I’ve got a few remaining JV spots for 2022.
Details here:
