Tom Ruwitch shared his thoughts around “tactics”, and how they don’t guarantee marketing success:
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“Here’s what my team and I have seen over the years:
Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then…
“SPLAT!”
That’s the sound a marketing campaign makes when it crashes.
Money spins down the drain.
And the business people wonder, “What the heck happened!?”
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Tom blames this on the fact that their business story was “feeble” – out of tune with prospects’ desires and fears, and just didn’t speak to them.
It lacked any power … and his big lesson:
When your business story isn’t powerful, your marketing stalls.
It all comes down to creating powerful stories, and if you’d like to learn Tom’s secret for doing that then join us for his upcoming live training next Tuesday.
Save your seat for it here:
