A few Novembers ago, I went to visit my father who lived about an hour and a half away from me at the time, and I drove the scenic route there.
Screw the highway driving with mostly nothing but trees – I took the back way that went along the Bay of Fundy and through Fundy National Park.
Near Fundy, there’s a small town that I often go to in the summers called Alma.
In the warmer months, the place is a hive of activity with people walking along the main street and there’s lots going on (well, at least pre-COVID)
But in November, it’s dead – there isn’t much that’s open there. The town is pretty much closed for business.
So what does this small town have to do with coaching businesses?
An awful lot of coaches are like our quiet tourist town this time of year:
They’re shut down and don’t have much going on.
There’s just one reason why coaching businesses go quiet this time of year (or any other time of year, for that matter):
They don’t have enough leads coming in!
Leads are the life blood of your coaching business.
They are your oxygen, and without them you’ll be rolling around on the ground grasping for air …
If you’d like to get more leads for your coaching business, check out my Secret Coach Club hard copy newsletter.
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