A quick story about thinking outside the box:
Back in the 1950’s, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost.
He offered to sell the idea to the company for $100,000, but was turned down.
But a short while later, the company decided to roll the dice and went back to the man to accept his offer.
Contracts were drawn up, the money was paid, and he handed them an envelope with a small piece of paper inside. The paper read:
“Make the hole bigger”
Making the holes in their tubes bigger meant that more toothpaste would be released every time they were squeezed, so customers would have to replace their toothpaste more often.
He got his money and the company sold more toothpaste … win/win!
Speaking of outside the box, the Secret Coach Club newsletter is unlike anything else that’s out in Coachland …
It’s not digital – it’s a hard copy newsletter delivered right to your door, with exclusive content that I only share with my clients.
February’s issue is a special one around “consistency”, and you can grab it before the deadline this Sunday night at midnight EST by going here:
